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Treat your digital marketing campaign as an investment !
Solid metrics is what makes marketing a real science, giving you the best insights to overcome unpredictable and not to spend too much money without having a good return on investment.
PPC Copywriting Tips for Effective Text Ads
PPC ads have the potential to be extremely profitable. And this is very much affected by how you write your ad text. Writing great copy for PPC ads is no easy task but it’s doable with the right guidance.
How to choose the perfect domain name
Coming up with the right domain name for your business is a daunting task. Especially when it is such an important first step in building your company image on the internet. And even though it sounds straightforward enough, there are a few things that must not be overlooked in this endeavour.
How augmented reality enhances consumer's experience
The competitive nature of advertising has opened the doors for new technologies that are more engaging and interactive and that can stream 3D content directly to the consumers, offering them amazing VR experiences.
How to prevent your website from being hacked
There are countless dangers lurking around on the internet. Hackers prey on vulnerable websites and attack with malicious intent for their own personal gains. It’s up to you to protect your website and all your data.
Best 10 ways to measure your digital efforts
In order to treat your digital marketing campaign as an investment, you have to always calculate your ROI. It can be a challenging task if you’re not strictly an E-commerce site, but if you familiarize yourself with these 10-marketing metrics, you can get a sense for whether your campaign is being profitable or not.
What to do if your Facebook Ads aren’t connecting with consumers
When properly managed and thought out, your Facebook ads will stop readers in their tracks, enticing them to click through to your landing page and ultimately, drive conversions.
Important Steps for Improved Digital Marketing Performance
Everyone demands more transparency, so a better understanding on the entire digital strategy and how to incentivize your team to work better should make your insights better and the ROI bigger. Here are some of the most important steps you can follow to improve your overall digital marketing performance:
New-Age Affiliate Marketing Strategies - Adapting to the Changing Times
Affiliate marketing has been around for more than 20 years now, and since it’s inception, it has suffered a lot of changes. When it first started in the 90s, affiliate marketing was a very static environment of one-way conversations, HTML websites and easy ranking to the top of Google. But since then, it has changed by a lot, and it will continue to change and evolve as technology evolves too.
How to avoid getting deindexed by Google
Google has very strict rules when it comes to ranking. You have to jump through a lot of hoops and make sure your page is in pristine condition in order to please the Google gods and get to the top of SERPs.
Learn how to maximize your overall performance in the world of video ads
Responsive Ads, Part II
Do you really need a website for affiliate marketing?
Most people who want to jump into affiliate marketing are often terrified of the idea of building and maintaining a website. This is often an irrational fear because creating a website nowadays is actually very simple. There are tons of instructional tutorials on the internet on how to create a website. That hard part is monetizing the traffic on it. But the question is, do you really need a website?