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The most important rules that no affiliate marketer should break

Published on February 14 2018

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In order to maximize your revenue, you need to make sure that you have the right audience and that you are connecting with them the right way. It’s a lot easier to convince someone to click on an ad than it is to convince them to actually buy something or fill out a form, so you’ll need to put in serious effort.

This is where these affiliate marketing “commandments” come in. If you follow them amazing ROI and a lot more revenue should come to you.

Know everything about your audience

If you want to promote services or products, the offers need to match what your audience wants and needs. They visit your website, follow you on social media or join your email list because they have some expectations and you need to meet those expectations.

The affiliate products that you promote have to be a solution to the audience’s problems, they need to help them in some way. You can’t sell something just because it has a high payout to an audience that has no need for it and came to you for content about something completely different.

You need to do research and find out everything you can about that audience and adapt your marketing efforts to suit the audience.

Be trustworthy and helpful

In this day and age, people know quite a lot of things about how the internet works. This means that they can recognize an affiliate link when they see one, so you can’t just spring it on them without saying anything about them.

If your readers see that you keep insisting with affiliate links that they have no interest in and you fill everything with ads and make the website unreadable then they will leave and will not return.

You need people to keep coming back for more to get traffic and conversions and, in the end, they are the ones that will bring even more traffic by word of mouth, links etc. This is why you need to earn their trust and give them quality content and promote products that help them.

You should make the affiliate ads fit your content and bring something to the table. You can’t just place some links and tell people to buy them. Give reviews, information, testimonials, recommendations, something and let them decide for themselves.

Full transparency of affiliate connections

If you are affiliated with someone let people know. The readers appreciate honesty and won’t have a problem helping you make money. They will become loyal if you have a direct and no-bullshit approach. Since not all affiliates are honest you can get an edge and eventually get more conversions because you decided to tell your readers the truth.

A person that realizes that they are clicking an affiliate link that you didn’t say anything about might feel betrayed and could potentially search for that product elsewhere and not give you credit for it. So, in case you focus on CPA offers, you will lose that commission because you were dishonest.

Sometimes, not only do you want to be transparent about your affiliate relationship, you may even want to offer a bonus or some type of incentive if they take action and use your affiliate link.

Ever-green content

Old content can still be of great value, even if it’s not front and center. You can turn it into timeless content with a few “tricks”. You can’t put old content in front because people will leave if they see you give them old information. But you can update your articles to bring new information every time something new comes along. Make sure to update the affiliate links as well and keep changing things up.

Evergreen content is the best option but those are hard to find. Still, if you manage to get a few articles in you’re all set.

This will give you more mileage out of your content and drive traffic for years to come, and you can always change up the products you are promoting related to the content.

Have patience

No matter how many liars and scammers you see telling you that you can make a fortune and retire the next day, you should remember that growing affiliate revenue takes time. It started as a way to make money on the side and have some passive income coming in.

Referrals can bring you money years after you make them, and you could be getting money from different sources for a long time even if they don’t ever return to your websites. If you keep working and making yourself better and better, you could eventually be making a lot of money without working that hard. But this is because you’ve worked hard in the beginning and now it’s starting to pay off.

You’ll need to test offers, products, services, learn more about your audience and find out what works best. The more you grow your website and promote more products, the better you will become at affiliate marketing. The better you are, the more money you make. Simple as that!


There’s no need to add that you shouldn’t scam people or promote offers that you know are a big hoax. Follow these rules and you will be on your way to becoming a great affiliate marketer. For further questions contact us at

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