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How to create the best mobile pre-landers for any vertical or product - Part 2
In case you missed it this was part one.
You don’t have to be a hacker or have mad programming skills to be able to make prelanders, there are plenty of tools for this online that can help you through the process and make everything easy.
You’ll be needing a great A/B testing tool to see what works best and go from there. But while testing and tools are super important, you should also keep other things in mind that can make your mobile pre-landers great from the beginning before you get to the testing part.
You should think about all the major pages and websites that you trust and what colors they have. You’ll realize that blue is one of the main colors that people associate with only good things. Facebook is blue, and we know just how well it’s doing! It’s not necessary to make it blue, you can try other colors, but don’t make a mess of things. Get inspiration from things that work and put a spin on that if you wish.
Make sure that the banner and the pre-lander look alike. If you have different colors or messages, you will also have a huge bounce rate. People will leave immediately if they don’t find the same color, message, image etc. because they will think that they got scammed and sent to something else.
You also have to keep the same prices, discounts on both the landing page and the pre-lander. The users that get on your landing page have to immediately know what’s happening. The top of the page is the most important part and they need to know what’s going on and have a clear and single CTA.
Make your CTA stand out by using colors, contrasts whitespace and everything you can think of, but don’t over complicate things. You have about 3 seconds to convince them so make those seconds work for you and give them all the necessary information and the next step out front.
Trust seals are very important on landing pages because they help people trust you from the beginning, you gain more credibility if you have reviews, testimonials, certifications and awards.
What makes a mobile pre-lander successful?
When you make a mobile pre-lander, there are several things that you should measure to see if it’s successful like: the bounce rate, the number of unique visitors, the conversion rate, the time spent on the pre-lander and lead generation.
The Bounce Rate is something that you never want to see grow. The bounce rate is just what it sounds like the number of people that bounce/leave your page as soon as they see it. Imagine that you’re trying to watch a video online and when you click play you are instantly sent to a spammy page that doesn’t interest you. Obviously, since it doesn’t interest you, you will close it immediately and carry on what you were doing.
This is something that you don’t want for your pre-lander. People should stay on the page, see what you’re offering and convert. If they all stay on the page and convert you have no bounce rate. No bounce rate at all never happens, so you want it to be as low as possible.
Unique Visitors are something you want because this can tell you how many people have clicked on it and saw what you had to offer, at least once. This traffic could be great, but it doesn’t necessarily mean that you’ll also get conversions. For this, it has to be the right, targeted traffic. You might need to change your ad copy if you have a lot of traffic, but few conversions.
The Time on Page is also important. If people spent too much time it means that the message and info weren’t clear, and people didn’t know what to do. This means fewer conversions because they were confused or unattracted. Keep things simple for a sped-up process.
The Conversion Rate is the part that interests you the most. It’s the number of unique visits/completed conversions. If you have a 1000 people seeing your pre-lander but just 10 that actually convert (complete a form, give you their email, purchase something etc) then it’s not so good. You want the difference between the unique visitor number and the number of conversions to be as small as possible.
You can also measure the effectiveness of Lead Generation. This is the capacity of delivering leads. If you’re A/B testing and have more pages to test, you will see that sometimes even though one of them converts better, another can deliver more leads.
This is all the information you need to start making some great mobile pre-landers. It will take some trial and error and a lot of testing, but soon you’ll be an expert affiliate marketer will tons of conversions. If there are things you still can’t figure out or if you have any questions at all feel free to contact us at firstname.lastname@example.org, we’re happy to help you!