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2018 Content Marketing Trends – A new option for affiliate marketing
There are many options for affiliate marketing in 2018. All you need to do is settle on what fits your strategy and then focus on those techniques until you perfect them. It seems that this year is going to be all about mobile experiences and different forms of audio that can help people access information faster, easier and without interfering with their day to day lives.
This is why many will focus on SEO for voice searches, for example. But this isn’t the only thing that affiliate marketers should have in their repertoire. The new trend for content marketing in 2018 seems to be using podcasts.
Podcasts have a lot of benefits, but it’s also quite complicated to get right. You can’t just press record and then upload the recording to your website. You need to learn how to do it right. But it’s certainly worth it, seeing as only in the US more than 50 million people listen to podcasts every single month.
Before you can start making your podcasts available online you need to do some research, plan ahead, make sure you have the necessary technical skills, know your target audience and how to address them as well as how to manage social media platforms.
This way, after every episode you will know what comes next and you won’t have to worry about anything else. You need to make sure that you have the necessary information so that you never run out of subjects and everything goes according to plan. You can’t make a podcast and then never try it again because you ran out of ideas.
Even though you are not really talking to your audience, through podcasts you can interact with them, make a name for yourself and set yourself apart from your competition.
At this point, only about 3% of marketers use podcasts for this purpose so you can really get ahead of the competition and start monetizing on this opportunity.
Why you should use podcasts
More than half of customers say that if a brand is way too pushy with ads and other types of marketing messages they feel like they are being attacked and will try and avoid them. This is why you need some form of a subtler branding.
Podcasts can be a really good option because we can tell them stories and connect with people in a different way and only slightly remind them of who you are and what you do. This way they will not be pushed to buy anything, but they will think of you when they will be ready to buy.
Another great advantage of using podcasts is that they are mobile-friendly, so they can consume at any time or location. Not only this but unlike other forms of content you don’t need to stop what you are doing to be able to enjoy it. You can keep cooking, working out, doing chores or whatever and easily listen to the podcast.
Even for the creators of podcasts, there is a clear advantage. The fact that you don’t need to edit that much on them and you can release them quickly makes it a great asset.
By using podcasts, you get to reach a bigger audience that will only get bigger and bigger through word of mouth or with the help of iTunes and other such platforms that can make your content available to a wider audience.
The best reason to start a podcast is that people will stop viewing it as a machine or a brand with no heart, you will be considered a business that’s composed of real people. Real people that can be heard, that will be given a personality and maybe even a hypothetical face once you speak to them through a podcast.
This marketing tool is tech version of an influencer. And we already know just how important influencers are in today’s affiliate marketing. With smartphones and tablets, and such ease in listening to them, we will continue to see great development in podcasting.
You should start learning and make a plan and get on board before other start doing it so that you get an advantage. If you do it right and the quality is there you should see great improvements in your business.